Fortune (October 24)
“Some economists have called the “K shaped economy.” Affluent households continue to spend freely on travel, entertainment, and premium goods, keeping service-sector inflation stubborn. Lower- and middle-income consumers, by contrast, are pushing back, trading down, stretching budgets, or delaying purchases altogether.”
Tags: Affluent, Consumers, Economists, Entertainment, Households, Inflation, K shaped economy, Middle-income, Premium goods, Service-sector, Spend, Travel
Market Watch (May 17)
“President Donald Trump’s move to defuse an ugly trade war with China not only sparked a massive stock-market rally but also drove down the chances of a recession — for now.” Though it’s a welcome sign of relief, numerous obstacles remain. Nobody can rest assured. “Ongoing trade wars have not gone away, for one thing. Trump could change his mind or the U.S. could fail to strike more economic-friendly deals with China, after that 90-day pause, and other countries.” Moreover, the uncertainty has “made households and business hesitant to spend, hire and invest. Confidence has plunged in the past few months, and anxiety is unlikely to fade quickly.” U.S. growth remains likely “to taper off sharply this year.”
Tags: 90-day pause, China, Confidence, Deals, Defuse, Hire, Households, Invest, Obstacles, Recession, Relief, Spend, Stock-market rally, Trade war, Trump, U.S., Ugly, Uncertainty
South China Morning Post (October 6)
Amid prospects of a stimulus led recovery, China’s travel industry is facing a “reality check” as it confronts what many claim is the “‘worst ever” season. China’s travel data may paint “an optimistic picture,” but consumers “are reluctant to spend amid broader economic anxieties.” Operators are “lamenting” the “Golden Week” season with some travel businesses actually “faring worse than during the darkest days of the coronavirus pandemic.”
Tags: China, Confronts, Economic anxieties, Golden Week, Operators, Prospects, Reality check, Recovery, Spend, Stimulus, Travel industry, Worst ever
WARC (May 24)
“Social media is now the largest channel worldwide by ad investment, having seized the crown from paid search…. Global social media ad spend is forecast to total $247.3bn in 2024, up 14.3% year on year, a slight deceleration from +16.0% in 2023. The growth is more pronounced in Western markets: growth across five leading Chinese social platforms (Duoyin, Weixin/QQ, Kuaishou, Weibo and Zhihu) analysed by WARC is set to reach only 4.6% next year.”
Tags: $247.3bn, 2024, Ad, Channel, Duoyin, Growth, Investment, Kuaishou, Paid search, Social media, Spend, Weibo, Weixin/QQ, Western market, Worldwide, Zhihu
WARC (April 14)
Marketing spend is set to grow across all 15 major types of media. “Social media sees the largest net budget increase, at +53%, while print and AM/FM radio see the smallest net budget increase, but still at +13%.” Taken as a whole, “WARC Data forecasts global advertising spend to grow by 12.5% this year.”
Tags: Advertising, AM/FM, Budget, Data, Forecasts, Global, Increase, Marketing, Media, Print, Radio, Social media, Spend, WARC
WARC (March Issue)
“The cost of search, social and retail media advertising grew by double digits in the final three months of 2021…. Search cost-per-click (CPC) saw the largest rise, increasing by 23% year on year to $0.71 in Q4 2021.” Moreover, the trend in rising “advertising spend and costs looks likely to continue in 2022.”
Tags: 2021, 2022, Advertising, Cost, CPC, Double digits, Media, Q4, Retail, Search, Social, Spend, Trend
