WARC (April 14)
Marketing spend is set to grow across all 15 major types of media. “Social media sees the largest net budget increase, at +53%, while print and AM/FM radio see the smallest net budget increase, but still at +13%.” Taken as a whole, “WARC Data forecasts global advertising spend to grow by 12.5% this year.”
Tags: Advertising, AM/FM, Budget, Data, Forecasts, Global, Increase, Marketing, Media, Print, Radio, Social media, Spend, WARC
WARC (March Issue)
“The cost of search, social and retail media advertising grew by double digits in the final three months of 2021…. Search cost-per-click (CPC) saw the largest rise, increasing by 23% year on year to $0.71 in Q4 2021.” Moreover, the trend in rising “advertising spend and costs looks likely to continue in 2022.”
Tags: 2021, 2022, Advertising, Cost, CPC, Double digits, Media, Q4, Retail, Search, Social, Spend, Trend
