WARC (April 14)
Marketing spend is set to grow across all 15 major types of media. “Social media sees the largest net budget increase, at +53%, while print and AM/FM radio see the smallest net budget increase, but still at +13%.” Taken as a whole, “WARC Data forecasts global advertising spend to grow by 12.5% this year.”
Tags: Advertising, AM/FM, Budget, Data, Forecasts, Global, Increase, Marketing, Media, Print, Radio, Social media, Spend, WARC
The Economist (August 17)
“The web is beginning to fit into the media world’s oldest script: a new technology rides into town, the moguls try to destroy it, but it survives and becomes part of the town’s future. Hollywood loathed the VCR (comparing it to the Boston Strangler); the networks hated cable TV; sheet-music publishers feared the phonograph…. Yet nearly always two things happen: the old media survive (people are still buying vinyl records and even the odd printed magazine), and the new media expand the market.”
Tags: Cable, Hollywood, Magazine, Market, Music, Networks, New media, Old media, Phonograph, Print, Publishers, Records, Technology, TV, VCR, Vinyl, Web
Wall Street Journal (June 24)
“For a country with a reputation of being a technology forerunner, Japan holds on dearly to all things tangible. Four of the world’s five biggest newspapers are Japanese. Faxes remain a staple of business communication. And the compact disc is alive and well.”
Tags: Communication, Compact disc, Digital, Faxes, Japan, Newspapers, Print
The Economist (September 10)
“More quickly than almost anyone predicted, e-books are emerging as a serious alternative to the paper kind.” This may be better for readers than publishers, who must now overcome hurdles similar to those that have challenged the music and film industries.
Time (May 19)
“It was bound to happen, but no one really thought it’d happen this fast.” Amazon announced that it is now selling more e-books than paperbacks and hardcovers combined. Amazon began marketing Kindle e-books books less than four years ago, and is now selling roughly 105 Kindle books for every 100 print versions.
Tags: Amazon, E-books, Hardcovers, Kindle, Paperbacks, Print
