WARC (March 2)
“Experimentation and new thinking are the driving force for effective marketing in Asia.” WARC recent report finds that “brands across Asia changed and adapted their strategies post-pandemic, showing a spirit of experimentation and new thinking in order to remain relevant to consumer behaviour changes.”
Tags: Adapted, Asia, Brands, Consumer behaviour, Effective marketing, Experimentation, New thinking, Post-pandemic, Strategies, WARC
Financial Times (April 9)
Japan’s corporate culture “had a certain rationale in the catch-up era” of the 1960s and 1970s. Today, however, “it makes no sense at all.” Today, Japan needs “a multidisciplinary workforce capable of switching mid-career, not only between different companies but also between entirely different fields. It needs to bring more women into the workforce, not to make up the numbers but to usher in new thinking.”
Tags: Corporate culture, Japan, Mid-career, Multidisciplinary, New thinking, Rationale, Women, Workforce
