WARC (April 13)
“Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction over 20 years ago, and the more recent introduction of the use of data and algorithms to provide greater personalisation in search results.” As we move into the Search 3.0 era, it will be “defined as much by image or video as text, and by artificial intelligence and natural language processing, in which marketers shift from targeting keywords to targeting intent and context.”
Tags: AI, Algorithms, Auction, Consequential, Data, Google, Image, Intent, Keywords, Marketing, Natural language processing, Personalisation, Search 3.0, Transformation, Video
New York Times (January 16)
“Intent on reversing America’s decline in the world’s production of cutting-edge semiconductors, the federal government has begun what is arguably the government’s largest foray into the private sector since World War II.” This “more muscular approach to industrial policy” is “pockmarked with risks. On balance, the record of government trying to improve the functioning of the private sector is poor, and particularly in complex sectors like semiconductors, the challenges are great.”
Tags: Complex, Cutting edge, Decline, Government, Industrial policy, Intent, Private-sector, Production, Reversing, Risks, Semiconductors, U.S., WWII
