Forbes (October 2)
2019/ 10/ 02 by jd in Global News
“For many years, marketing, corporate communications and investor relations have been loosely connected by a dotted line in many organizations. Today, however, as organizations undergo digital transformation, rethink traditional approaches to communication and strive to underpin all business strategy with a sense of purpose, I believe it’s more essential than ever that these divisions be fully integrated in order to achieve the kind of consistency and efficiency in messaging that key stakeholders expect.”
Tags: Business strategy, Corporate communications, Digital transformation, Integrated, Investor relations, Marketing, Purpose, Stakeholders
