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Forbes (October 2)

2019/ 10/ 02 by jd in Global News

“For many years, marketing, corporate communications and investor relations have been loosely connected by a dotted line in many organizations. Today, however, as organizations undergo digital transformation, rethink traditional approaches to communication and strive to underpin all business strategy with a sense of purpose, I believe it’s more essential than ever that these divisions be fully integrated in order to achieve the kind of consistency and efficiency in messaging that key stakeholders expect.”

 

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