Economist (January 14, 2012)
2012/ 01/ 15 by jd in Global News
Founded in 1880, “Kodak was the Google of its day,” with innovative marketing and pioneering technology. But Kodak quit changing. Profits peaked at $2.5 billion in 1999. With 9 quarterly losses in the past 3 years, Kodak’s share price has fallen by 90% in just the past year. In contrast, “Fujifilm has mastered new tactics and survived. Film went from 60% of its profits in 2000 to basically nothing, yet it found new sources of revenue.” In contrast, Kodak “is poised, like an old photo, to fade away.”
Tags: Fujifilm, Innovation, Kodak, Marketing, Profits, Technology
