WARC (May 19)
“India’s largest consumer-facing companies have begun pushing ‘vocal for local’ themes across all advertising and marketing campaigns and last-mile sales pitches.” This could give local brands a boost in the Indian market, which is currently dominated by global brands.
Tags: Advertising, Brands, Consumer-facing, Global brands, India, Marketing, Sales, Vocal for local
Wall Street Journal (May 3)
“Global brands are hoping China’s gigantic consumer market will help rekindle growth as the world tries to recover from the coronavirus pandemic. They are facing an uphill battle.” Despite “seeing a solid bounceback in China… a full return to normal, much less growth, is proving harder because so many people have lost jobs and income, or want to save more.”
Tags: Bounceback, China, Consumer market, Coronavirus pandemic, Global brands, Growth, Income, Jobs, Normal, Recover
