The Guardian (January 1)
In 2004, “people shifted their attention, on average, every three minutes or so (including to interact with colleagues). When restricted to just computer activity, it was about 30 seconds quicker.” Eight years later, “the average time spent on any screen before switching was down to 74 seconds.” In 2021, that dropped to “just 47 seconds.”
Tags: 2004, 2021, 3 minutes, 47 seconds, 74 seconds, Attention, Colleagues, Computer, Interact, Restricted, Screen, Switching
Wall Street Journal (March 11)
“Having attacked everything else, Apple is going after the last screen left. But where’s the big innovation?” This missing element may explain the “subdued” reaction greeting Apple’s roll out of the iWatch.
Tags: Apple, Innovation, iWatch, Reaction, Screen