WARC (June 2)
2021/ 06/ 04 by jd in Global News
“Sponsors that made a relatively sound bet on one of the major global sporting events could not have foreseen the pandemic. Now, with the games an increasingly controversial topic, sponsors are navigating negative public opinion.” As they “worry about the risks of sponsoring an event opposed by a majority of the country” and focus on avoiding negative exposure, some Olympic sponsors have given up on recouping their investments.
Tags: Controversial, Doubts, Exposure, Foreseen, Negative, Olympics, Pandemic, Public opinion, Risks, Sponsors, Sporting events, Worry
