WARC (June 8)
2016/ 06/ 10 by jd in Global News
“The first efforts of a robot creative director have been unveiled by McCann Japan, in work for Clorets Mints.” The first machine member of the agency’s creative department, AI-CD ß, designed a 30-second spot commercial which is airing “alongside work created by a human director, with the Japanese public being invited to vote for the one they prefer,” with the results to be revealed by September.
Tags: AI-CD ß, Clorets Mints, Commercial, Creative director, Director, Human, Japan, McCann, Robot
