U.S News (October 25)
2016/ 10/ 26 by jd in Global News
The Islamic State has proved remarkably hard to stamp out, partly due to its media agility. “The rise of the Islamic State group resembled a digital media start-up, using the same strategies that social media sites like Buzzfeed, Vox or Upworthy have employed…. Their content is relevant, acculturated, localized and focused: an audience-first approach that perfectly matches our 21st century media culture.” The Obama administration also “embraces digital technology,” but in stark contrast “finds itself in the role of a traditional company being disrupted by an agile digital media start-up.”
Tags: Buzzfeed, Digital, Focused, Islamic State, Localized, Relevant, Social media, Start-up, Upworthy, Vox
