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WARC (June 1)

2020/ 06/ 03 by jd in Global News

“As lockdowns start to ease and the scale of the economic challenge becomes clear, uneasy businesses are adjusting to a future which is looking decidedly different from the one they had planned for at the start of 2020.” For starters, many are slashing advertising spend as they move “back to basics: service and trust,” while also focusing more on online presence and purchases.