WARC (November 26)
Global advertising spend looks set to exceed “$1 trillion for the first time this year.” It is on course to grow 10.7% this year to a total of $1.08trn, with online media leading the charge – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded.”
Tags: $1 trillion, 10.7%, 2021, Advertising spend, First time, Global, Growth rate, Largest, Online media, Post-Covid, Record, Rise
WARC (June 1)
“As lockdowns start to ease and the scale of the economic challenge becomes clear, uneasy businesses are adjusting to a future which is looking decidedly different from the one they had planned for at the start of 2020.” For starters, many are slashing advertising spend as they move “back to basics: service and trust,” while also focusing more on online presence and purchases.
Tags: Adjusting, Advertising spend, Basics, Ease, Economic challenge, Future, Lockdowns, Online, Service, Trust, Uneasy
