WARC (November 26)
2024/ 11/ 26 by jd in Global News
Global advertising spend looks set to exceed “$1 trillion for the first time this year.” It is on course to grow 10.7% this year to a total of $1.08trn, with online media leading the charge – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded.”
Tags: $1 trillion, 10.7%, 2021, Advertising spend, First time, Global, Growth rate, Largest, Online media, Post-Covid, Record, Rise
