WARC (November 26)
Global advertising spend looks set to exceed “$1 trillion for the first time this year.” It is on course to grow 10.7% this year to a total of $1.08trn, with online media leading the charge – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded.”
Tags: $1 trillion, 10.7%, 2021, Advertising spend, First time, Global, Growth rate, Largest, Online media, Post-Covid, Record, Rise
The Economist (May 18)
“America’s net public debt is high, if not yet huge” and unless something changes “public debt will rise to 92% of GDP in 2029… and go on rising for decades.” This may not matter so much. “Though debt has grown as a share of GDP, interest payments are near their historical average” and “lower than the nominal growth rate of the economy…. In such circumstances a debt will shrink as a share of GDP over time. If the economy grows faster than interest builds up, the government could run a small deficit forever.”
Tags: Deficit, Economy, GDP, Government, Growth rate, Interest, Public debt, U.S.
Inc (September Issue)
SwanLeap has become “the fastest-growing private company in America.” Based in Madison, Wisconsin, the company “uses an artificial intelligence platform and custom software to help huge manufacturers, retailers, and other clients save money on shipping, and better manage their supply chains.” In 2013, SwanLeap’s first year revenues totaled $110,000. In 2017, the firm took in “just shy of $100 million, good for a nosebleed-inducing three-year growth rate of 75,660.8 percent.” In 2018, it’s aiming for $500 million.
Tags: AI, Fastest-growing, Growth rate, Manufacturers, Retailers, SCM, Shipping, SwanLeap, U.S., Wisconsin
