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New York Times (August 7)

2020/ 08/ 09 by jd in Global News

“One pretty good forecasting rule for the coronavirus era has been to take whatever Trump administration officials are saying and assume that the opposite will happen. When President Trump declared in February that the number of cases would soon go close to zero, you knew that a huge pandemic was coming.”

 

WARC (August 7)

2020/ 08/ 09 by jd in Global News

“Share of search provides a useful metric that any marketer can use as a surprisingly accurate proxy for the important, but often expensive, calculation of a brand’s market share.”

 

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