Washington Post (May 23)
During Q1, “another 2.3 million customers (or 7 percent of the total) cut the cord to traditional cable — the fastest cancel-my-subscription pace ever recorded.” So far cable news has not been greatly impacted, though “the rest of the cable lineup has sagged disastrously…. USA Network, once the most popular cable channel, has lost 75 percent of its nightly audience over 10 years. FX is down 68 percent. History Channel is off by 65 percent.” It probably won’t be long “when an exodus of cable subscribers leaves cable operators unable to afford the hefty license fees that those news programmers now command.”
Tags: Audience, Cable channel, Cable news, Cancel, Cord cutters, Customers, Exodus, FX, History Channel, Impacted, License fees, Q1, Subscribers, Subscription, USA Network
