The Drum (December 8)
2024/ 12/ 09 by jd in Global News
“The biggest shake-up in the advertising agency landscape in decades is on the cards as Omnicom closes in on a deal to acquire IPG.” The merger would create “the biggest advertising holding company in the world in revenue terms, shifting the balance of power to the US from Europe, where London-based WPP and Paris-based Publicis Groupe have been battling for supremacy.”
