WARC (June 5)
2014/ 06/ 06 by jd in Global News
“Digital advertising expenditure is set to grow across Asia in the next five years but most spectacularly in China where it will account for over half of all advertising by 2018,” as it grows from 40% of ad spend in 2013 to 55% in 2018. Other big gains are expected in South Korea (from 35% to 46%), Australia (30% to 43%) and New Zealand (19% to 28%).
Tags: Ad spend, Advertising, Asia, Australia, China, Digital, New Zealand, South Korea
