The Economist (July 9)
2016/ 07/ 11 by jd in Global News
“Smaller rivals are assaulting the world’s biggest brands” causing some to wonder if billion dollar brands remain a viable strategy. Though “they make some of the world’s best-loved products,” large consumer packaged goods (CPG) companies are under assault. “For a time, size gave CPG companies a staggering advantage,” but their advantages are weakening and in some cases becoming Achilles heels. “The lumbering giants are finding it hard to keep up with fast-changing consumer markets.”
Tags: Advantage, Brands, Consumer markets, Consumer packaged goods, Fast changing, Lumbering, Rivals, Size, Strategy, Weakening
