Wall Street Journal (December 22)
Two partners in Bain & Company’s Tokyo office write “Japan’s marketplace isn’t a monolith.” They believe the cosmetics business provides “glimpses of what a better Japanese economy would look like.” During the past decade, cosmetics have benefited from deregulation such as the elimination of manufacturer’s recommended prices and relaxed procedures with the Ministry of Health, Labor and Welfare. “These reforms have had dramatic implications. By spurring new and dynamic competition, deregulation unleashed a refreshing spirit of innovation in an industry that had grown stagnant.” The authors believe companies, consumers and Japan’s economy have benefited because the “more competitive market forces companies to think more creatively about consumers’ needs.”
Tags: Competition, Costmetics, Deregulation, Tokyo
