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The Atlantic (November 20)

2021/ 11/ 22 by jd in Global News

“The question facing governments in Europe and elsewhere is which approach—carrot versus stick—will prove the most effective. By singling out the unvaccinated, Austria may succeed in increasing its vaccination rate, but it also runs the risk of driving vaccine skepticism even further.”

 

WARC (May Issue)

2021/ 05/ 27 by jd in Global News

With ad-blocker adoption soaring on mobile devices, “a lighter ad load may prove more effective for brands, with ‘too many ads’ being the most damaging factor for brands according to consumers. A growing focus on audience attention is also emerging, particularly around advertising in quality environments.”

 

Institutional Investor (August 25)

2020/ 08/ 27 by jd in Global News

“ESG investments have proven effective at reducing risk and delivering returns comparable to those of non-ESG oriented funds. During the stock market collapse in the first quarter of 2020, Morningstar found that all but two out of 26 ESG indexes suffered fewer losses than their conventional counterparts. Studies from Morgan Stanley and MSCI have found no financial trade-off in the returns delivered by ESG funds relative to traditional funds.”

 

San Francisco Chronicle (July 13)

2020/ 07/ 14 by jd in Global News

“A vaccine may not be enough to end the coronavirus pandemic and restore society to some semblance of normalcy.” Effective treatments may prove just as important. “Researchers across the globe are racing to find drugs that can keep more people alive and out of the hospital—and any one of those treatments may ultimately work just as well as a vaccine.”

 

WARC (March 13)

2018/ 03/ 15 by jd in Global News

“Fifteen-second commercials may be as effective, both rationally and emotionally, as traditional 30-second ones when it comes to brand building, according to new research which challenges received wisdom on how long an ad should be.” The caveat: there must be a valley, peak and resolution or what’s known as a “peak-end,” which “may not actually be suitable for brands in some categories.”

 

LA Times (January 14)

2017/ 01/ 16 by jd in Global News

“Farewell to Barack Obama: A humane, intelligent and (mostly) effective leader…. The 44th president was a conscientious and intelligent leader who espoused humane values, inspired millions of Americans and successfully fulfilled some of his most significant promises.”

 

Euromoney (January Issue)

2017/ 01/ 15 by jd in Global News

In 2016, Donald Trump was the world’s “most effective central banker,” even though he held the post. “With his surprise election victory,” Trump “managed to do overnight what countless real governors failed to do for nearly a decade: steepen the yield curve.”

 

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