WARC (March 13)
2018/ 03/ 15 by jd in Global News
“Fifteen-second commercials may be as effective, both rationally and emotionally, as traditional 30-second ones when it comes to brand building, according to new research which challenges received wisdom on how long an ad should be.” The caveat: there must be a valley, peak and resolution or what’s known as a “peak-end,” which “may not actually be suitable for brands in some categories.”
Tags: Brand building, Commercials, Effective, Emotionally, Peak-end, Rationally, Received wisdom, Traditional
