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WARC (March 13)

2018/ 03/ 15 by jd in Global News

“Fifteen-second commercials may be as effective, both rationally and emotionally, as traditional 30-second ones when it comes to brand building, according to new research which challenges received wisdom on how long an ad should be.” The caveat: there must be a valley, peak and resolution or what’s known as a “peak-end,” which “may not actually be suitable for brands in some categories.”

 

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