Inc (April 19)
2019/ 04/ 21 by jd in Global News
“The fast food business encourages fast thinking. Competitors strategize quickly in order to gain that extra percentage of margin, the chance to bite a tiny morsel out of their rivals. This leads them easily into going one way and then veering in the opposite direction. Perhaps one shouldn’t be surprised, then, at McDonald’s suddenly deciding it’s not quite as fancy as it promised to be.” After drifting upscale, it’s now “going another way” and simplifying its menu offerings.
Tags: Competitors, Fast food, Fast thinking, Margin, Menu, Rivals, Simplifying, Strategize, Upscale
