The Economist (September 18)
For years, digital advertising has been “largely impervious to the business cycle” and “dominated” by Google and Meta. These “verities” may be falling as companies tighten marketing budgets. “Until recently, that would have meant cutting non-digital ads but maintaining, or even raising, online spending. With most ad dollars now going online, that strategy is running out of road. Last quarter Meta reported its first-ever year-on-year decline in revenues. Snap, a smaller rival, is laying off a fifth of its workforce.”
Tags: Business cycle, Decline, Digital advertising, Dominated, Google, Impervious, Marketing budgets, Meta, Non-digital ads, Online spending, Revenues, Rival, Snap, Strategy
San Francisco Chronicle (February 23)
“For American tech companies seeking talent, Ukraine’s highly educated population, with heavy emphasis on sought-after STEM specialties, is appealing, as is the fact that salaries there are about one-third to one-quarter of those for comparable jobs in the Bay Area.” Now these tech companies (including Google, Snap, Oracle, Grammarly, Ring, and JustAnswer) are urgently “revising contingency plans to protect their workers and businesses.”
Tags: Bay Area, Contingency plans, Educated, Google, JustAnswer, Oracle, Protect, Salaries, Snap, STEM, Talent, Tech companies, Ukraine
