Seeking Alpha (August 20)
2024/ 08/ 20 by jd in Global News
“Harley-Davidson (HOG) is the latest corporation to back away from DEI initiatives following a backlash kickstarted by activist and political commentator Robby Starbuck. An online campaign against the 120-year-old motorcycle company accused the firm and its CEO, Jochen Zeitz, of embracing a ‘woke agenda of the very far left’ that does not align with the business’s core customers. It follows similar campaigns against Deere (DE) and Tractor Supply (TSCO), which both shelved their DEI protocols earlier in the summer.”
Tags: Activist, Align, Backlash, Campaigns, CEO, Core customers, Deere, DEI initiatives, Harley-Davidson, Kickstarted, Shelved, Woke agenda
