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WARC (December 3)

2020/ 12/ 05 by jd in Global News

With the “coronavirus in check,” China’s economy “is showing increasing signs of recovery.” This now extends to alcohol sales. “As social distancing rules and dining out restrictions are eased, brewers and distillers report increased demand, and the Chinese consumer, it seems, has a thirst in particular for premium brands.” The “growing penchant for premium products” is happily in step with the Government, which is promoting them as “a key driver of the country’s economic recovery.”