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The Economist (May 17)

2014/ 05/ 17 by jd in Global News

The planned merger of Publicis and Omnicom would have created the world’s largest advertising firm. Last week it was called off. “Anyone connected with the two firms should probably count himself lucky that they uncoupled before rings were exchanged. (Indeed, shares in both firms edged up after the cancellation.) Corporate marriages often go wrong, but mergers of equals…account for a disproportionate share of the most notorious failures.”

 

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