WARC (May 24)
2024/ 05/ 25 by jd in Global News
“Social media is now the largest channel worldwide by ad investment, having seized the crown from paid search…. Global social media ad spend is forecast to total $247.3bn in 2024, up 14.3% year on year, a slight deceleration from +16.0% in 2023. The growth is more pronounced in Western markets: growth across five leading Chinese social platforms (Duoyin, Weixin/QQ, Kuaishou, Weibo and Zhihu) analysed by WARC is set to reach only 4.6% next year.”
Tags: $247.3bn, 2024, Ad, Channel, Duoyin, Growth, Investment, Kuaishou, Paid search, Social media, Spend, Weibo, Weixin/QQ, Western market, Worldwide, Zhihu
