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WARC (June 29)

2018/ 07/ 01 by jd in Global News

“Millennials aren’t hitting traditional life milestones at the usual ages, and this means marketers need to rethink the concept of life-stage marketing.” Research by BuzzFeed and Publicis “found that 74% of 18-to-24-year-olds define themselves as ‘‘kidults’ – half adult, half kid – and a further 64% of people aged 25 to 34 and 58% of people over the age of 35 agree with the sentiment.”