Financial Times (October 25)
“A painful and protracted hangover from the financial crisis has slashed demand for cars in Europe, forcing mainstream manufacturers to close factories, lay off workers and fill their financial statements with red ink.” Despite these measures, however, the industry is still struggling with overcapacity, compelling many global automakers to subsidize European losses with sales elsewhere. Providing a glimmer of optimism for Europe, however, Ford “called the bottom of the disastrous market slump on Thursday, the first carmaker confident enough to turn tentative hopes into official profit guidance and draw a financial line under six years of falling sales.”
Tags: Automakers, Carmakers, Demand, Europe, Factories, Financial Crisis, Ford, Guidance, Losses, Manufacturers, Optimism, Overcapacity, Sales, Workers
