Website Magazine (February Issue)
2018/ 02/ 28 by jd in Global News
“Mobile traffic is past its tipping point with roughly 52 percent of web traffic currently deriving from smartphones versus desktops…To date, forward-thinking ecommerce companies have worked to ensure their sites were primed for mobile viewing, turning to responsive web design (RWD) as the solution.” Now, however, the move is toward adaptive design. Although it requires more coding, “it offers a whole range of other prioritizing features on mobile that customers crave versus receiving a shallow, shrunk-down version of the desktop site that leaves too much to be desired.”
Tags: Adaptive, Coding, Customers, Desktops, Ecommerce, Mobile, Responsive, Smartphones, Tipping point, Web design, Web traffic
