RSS Feed

Calendar

March 2024
M T W T F S S
« Feb    
 123
45678910
11121314151617
18192021222324
25262728293031

Search

Tag Cloud

Archives

WARC (May 28)

2019/ 05/ 30 by jd in Global News

“In eight major markets, including the three largest, internet advertising already takes the majority of media dollars. The $107.5 billion spent on internet ads in America made it the dominant medium for the first time last year, while the balance tipped in China and the UK during 2016.” By the end of this year, “internet is expected to account for over half [52.7%] of media spend for the first time this year” in the key markets of “Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, the UK and the US.”

 

[archive]