WARC (May 28)
2019/ 05/ 30 by jd in Global News
“In eight major markets, including the three largest, internet advertising already takes the majority of media dollars. The $107.5 billion spent on internet ads in America made it the dominant medium for the first time last year, while the balance tipped in China and the UK during 2016.” By the end of this year, “internet is expected to account for over half [52.7%] of media spend for the first time this year” in the key markets of “Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, the UK and the US.”
Tags: Australia, Brazil, Canada, China, Dominant medium, France, Germany, India, Internet advertising, Italy, Japan, Major markets, Media dollars, Russia, the UK U.S.
