Wall Street Journal (December 7)
2025/ 12/ 08 by jd in Global News
“Advertising spending will grow more than predicted in 2025 because tariffs didn’t take as big a bite as expected and AI provided a boost…. Global ad revenue excluding U.S. political advertising will grow 8.8% in 2025 to $1.14 trillion, WPP Media said, raising its forecast from the 6% it predicted in June,” while worldwide advertising is now expected to grow 7.1% in 2026, up from June’s forecast of 6.1%.
Tags: $1.14 trillion, 2025, 2026, 8.8%, Ad revenue, Advertising, AI, Forecast, Predicted, Spending, Tariffs, U.S., WPP Media
