Wall Street Journal (December 7)
“Advertising spending will grow more than predicted in 2025 because tariffs didn’t take as big a bite as expected and AI provided a boost…. Global ad revenue excluding U.S. political advertising will grow 8.8% in 2025 to $1.14 trillion, WPP Media said, raising its forecast from the 6% it predicted in June,” while worldwide advertising is now expected to grow 7.1% in 2026, up from June’s forecast of 6.1%.
Tags: $1.14 trillion, 2025, 2026, 8.8%, Ad revenue, Advertising, AI, Forecast, Predicted, Spending, Tariffs, U.S., WPP Media
WARC (June 13)
“Alphabet, Amazon and Meta dominate the advertising market outside China: they’re set to account for 54.7% of that total in 2025 – equivalent to $524.4bn – rising to 56.2% in 2026. The introduction of AI stands to disrupt some ad revenue models, particularly in search, but Google’s dominance of that market will likely persist in the near term,” according to WARC’s Global Ad Forecast Q2 2025.
Tags: $524.4bn, 2025, 2026, Ad revenue, Advertising market, AI, Alphabet, Amazon, China, Disrupt, Dominance, Dominate, Global Ad Forecast, Google, Market, Meta, Persist
