Wall Street Journal (December 7)
“Advertising spending will grow more than predicted in 2025 because tariffs didn’t take as big a bite as expected and AI provided a boost…. Global ad revenue excluding U.S. political advertising will grow 8.8% in 2025 to $1.14 trillion, WPP Media said, raising its forecast from the 6% it predicted in June,” while worldwide advertising is now expected to grow 7.1% in 2026, up from June’s forecast of 6.1%.
Tags: $1.14 trillion, 2025, 2026, 8.8%, Ad revenue, Advertising, AI, Forecast, Predicted, Spending, Tariffs, U.S., WPP Media
Bloomberg (May 30)
According to respondents in a Bloomberg survey, “the European Central Bank will lower interest rates twice more.” They predicted “quarter-point reductions on June 5 and at September’s meeting, when new quarterly forecasts should shed more light on the effects of US President Donald Trump’s reordering of global trade.” Respondents also cautioned that the ECB “shouldn’t wait too long between those moves or investors will conclude that its easing campaign is already over.” If their predictions hold, the deposit rate would rise to 1.75%, “where the poll sees it settling through the end of 2026.”
Tags: 1.75%, Easing campaign, ECB, Global trade, Interest rates, Investors, June, Predicted, Quarterly forecasts, Reductions, Respondents, September, Trump, U.S.
Wall Street Journal (June 8-9)
“The recession, predicted by business executives, economists, and investors, refuses to show up. Steady hiring continues to fuel consumer spending and, in turn, an economic expansion unlike any the U.S. has seen. Employers added 2.75 million jobs over the last 12 months,” with an unemployment rate “at or below 4% for 30 months, something that last occurred during the Vietnam War in the late 1960s and the Korean War in the early 1950s.”
Tags: Consumer spending, Economic expansion, Economists, Employers, Executives, Hiring, Investors, Predicted, Recession, U.S., Unemployment rate
Business Insider (February 16)
“The US economy managed to shake off Wall Street’s gloomy forecasts and dodge a long-predicted slump last year — but the same can’t be said for two other members of the G7.” Both the UK and Japan entered technical recessions based on data released Thursday showing each nation’s GDP fell during both of the two last quarters in 2023.
Tags: 2023, Economy, Fell, Forecasts, G7, GDP, Japan, Predicted, Slump, Technical recessions, U.S., UK, Wall Street
Institutional Investor (September 5)
“Hard landing? Soft landing? No recession after all? As economic news that’s far rosier than most analysts expected to see this summer keeps coming in, a growing number of pundits are now openly wondering if the ‘severe downturn’ long predicted to strike by late 2023 may turn out to be milder (and later in coming) than even the cheeriest of them had recently envisioned.”
Tags: 2023, Analysts, Envisioned, Hard landing, Later, Milder, Predicted, Pundits, Recession, Rosier, Severe downturn, Soft landing
Fortune (May 6)
“Warren Buffett, whose economic insights are craved for Berkshire Hathaway Inc.’s deep ties to the American economy, had a gloomy prediction for his own businesses: the good times may be over. The billionaire investor expects earnings at the majority of Berkshire’s operations to fall this year as a long-predicted downturn slows economic activity.”
Tags: Berkshire Hathaway, Billionaire, Buffett, Craved, Downturn, Earnings, Economy, Gloomy, Insights, Investor, Predicted, Prediction
